Hi, I'm Danny! A lifetime ago, I left 🇮🇪 Ireland for the 🇺🇸 American dream and studied my passion for art at the University of Vermont, where I played Division 1 soccer. It was there that I fell in love with coding. Since then I’ve blended art, technology and human connection into everything I make. I’ve not stopped since. Apps, games, 4 picture books, interactive murals, NFTs, and my own app to name a few.
Creating became obsessive perfectionism.
And that got serious results.
Three companies got acquired with me as their sole designer, and I took another from 0 to 300k MAU. 10+ million people have gone through my user journeys. I tweaked every one of them, again and again, until I’d figured out what really works.
But...
My health paid for it.
Several years ago, I collapsed from the textbook stress/exhaustion/burnout while coding a side project late at night.
Rushed to hospital, I knew things had to change. Going that deep with creating gave me skills I’d never have got any other way. But I needed to find balance.
And so...
A new direction emerged.
In January 2026, I attended CES with a close friend. We had a blast, but the state of ai left us questioning wtf we were doing with our lives! And we weren’t the only ones.
I spent the following months talking to many friends in the industry and thinking deeply about how I wanted to spend the rest of my life. Lots has changed since the days of building for IE6, but some things never change.
I love my craft of building awesome f**king products, and I love the people in it, this will forever be true.
All the signs pointed towards one thing...
Helping my people, Software Founders.
These days, ai will hand you a finished-looking screen in ten seconds, but it still won’t tell you whether it’s right. 20+ years of obsessing over the details means I can. And I'm pumped to build more awesome tools.
Originally an artist, I spent the next twenty years stacking the rest on: product design, coding what I design, growth experiments, and for seven years I was the Head of Design at Reading.com bringing it from a blank page to top-3 kids app. A product decision needs what a person feels, what can be built, what it costs and what keeps them paying, all at once. On most teams that’s a dozen people and the decision falls in the gaps. I hold it in one head.
Danny dives deep into your app as a new install, a trial user, a paying subscriber and a lapsing one, then hands you the product decisions that grow LTV, in order, from the first open to the renewal, in two weeks.
